Capital Growth
Fancy coloured diamonds have a rock solid history of steady price appreciation and they are expected to continue increasing in value over time. Over the past 30 years the price of coloured diamonds has remained strong; in fact the price of investment grade coloured diamonds has steadily increased by approximately 15-25% per year with some diamonds above a certain carat size showing in excess of 45%.

Preserving Wealth
The rarity of fancy coloured diamonds has taught investors that they are recession proof. Over the decades and especially during times of great economic uncertainty investors have learned that fancy coloured diamonds provide a reliable store of wealth. Past performance shows that in both national and global recessions over the past 30 years investment grade diamonds have sustained their value and have continued to increase.

Estate Planning
As an heirloom, fancy coloured diamonds can easily be passed from one generation to the next.

Correlation with other Financial Products
The unique and rare nature of fancy coloured diamonds means their value is unconnected to and unaffected, by the trials and tribulations put upon other forms of investment, including the stock market.

Tangibility
Because of the uniqueness of diamonds, they are the most portable form of wealth in the world today. Unlike other tangible assets, such as gold, diamonds can easily be taken anywhere in the world and sold.

Hedge
When there are so many other forms of comparatively high risk investment opportunities to provide capital growth, investing in fancy coloured diamonds provides a relatively low risk hedge against any losses that may be incurred by investing in other alternative assets or financial products over the medium to long term.

Portability and Discretion
By contrast to their diminutive size, weight and ease of transportation, diamonds have an extremely high value which in times of need provide an efficient, effective and personal way of moving wealth from one place to another. Diamonds are the most portable form of wealth in the world today.

Rare and Exotic
Without question, fancy coloured diamonds are truly rare and exotic; people derive much personal pleasure and satisfaction from simply owning something so unique.